Louis Vuitton becomes Australian GP’s title sponsor

Components 1 has introduced luxurious vogue model Louis Vuitton will turn into the Australian Grand Prix’s title sponsor from this 12 months.

Louis Vuitton is a part of the LVMH group with which F1 signed a 10-year world partnership deal final 12 months that might be price as much as $1 billion.

The cope with Louis Vuitton means the corporate could have outstanding trackside signage on the Albert Park circuit in Melbourne through the 2025 season-opening weekend on 14-16 March.

Louis Vuitton will even have a job in celebratory moments and on the rostrum, the place its Trophy Trunks can be introduced to the highest three drivers.

F1 CEO Stefano Domenicali mentioned: “This can be a partnership between two world icons linked initially by their nice ardour for innovation, excellence and creativity, which makes them two distinctive timeless tales.

“The entry of Louis Vuitton not solely enhances the expertise of our sport, however celebrates the union of luxurious, craftsmanship, and the very best expression of automotive competitors. 2025 can be an epic 12 months for Components 1 and I’m proud to start out it with our passionate companions at Louis Vuitton.”

Pietro Beccari, Louis Vuitton’s CEO, added: “I’m immensely happy with this partnership between Louis Vuitton and Components 1 with our shared ambition to all the time try for innovation, craft, and precision.

“The synergy of our two worlds is echoed within the savoir faire of our ateliers and garages, artisans, and engineers, whereas celebrating the excellent efficiency of champion drivers all over the world who embark on a journey of excellence with each race.”