Having misplaced a key sponsor forward of the upcoming season, Pink Bull have introduced that they’ve expanded their collaboration with Philips Skilled Shows which is able to turn into the Milton Keynes-based outfit’s companion.
Having served because the digital show provider in latest seasons, Philips Skilled Shows has expanded its position from digital show provider to Pink Bull’s Crew Companion.
The partnership has loved fixed revolutionary success as Philips has developed System One’s largest dvLED wall which is housed on the Crew’s MK-7 occasions area in Milton Keynes.
PPDS joined Pink Bull again in 2022, and can stay because the workforce’s provider of digital shows.
Over the span of the previous two years, Pink Bull have utilised the complete portfolio of Philips Skilled Shows – with dwell 4k UHD race protection, entry to unique behind-the-scenes content material, hyperlinks to the pit lane, and audio feeds from the drivers and crew – powered onto a customized, moveable and portable 10m2 Extremely HD Philips dvLED videowall.
Along with the record-breaking 46.25 metre broad Philips dvLED wall, PPDS have outfitted Red Bull Racing’s international advertising and marketing workplaces with 13 game-changing Philips interactive shows and the set up of a 110” dvLED wall within the MK-7 boardroom.
Reflecting on the expanded partnership, Pink Bull workforce boss Christian Horner famous: “Within the fast-paced world of System One, if you happen to cease innovating or striving to be higher, you’re settling for second greatest.
“That is one thing we consider in every part we do, each on and off the racetrack. It’s due to this fact crucial we select the best companions to affix us on our journey, whether or not constructing new engines or offering best-in-class digital shows. With PPDS, we’ve got a companion who shares our philosophy and ambitions, and we’re delighted to be extending into a brand new period with them.”
Commenting on the announcement, Martijn van der Woude, who serves as PPDS’ VP World Advertising and marketing and Enterprise Improvement, stated: “In AV the most effective success tales are pushed by true partnerships. Trade leaders and pioneers coming collectively to ship profitable options.
“That essence is absolutely captured working with Oracle Red Bull Racing, a workforce like ourselves, that prefers to guide fairly than observe and isn’t afraid to take dangers to realize its targets and ambitions. We’re extremely happy with what we’ve got been capable of obtain collectively and look ahead to persevering with this success.”
