Hot Wheels unveils car models as part of wider F1 collection

It’s nearly automobile launch season for the 2025 Formulation 1 marketing campaign and Mattel has acquired there first by launching its Sizzling Wheels assortment – with eight groups given the 1:64 scale therapy.

A deal with Mattel – the owners of Hot Wheels – was announced last October alongside a limited edition die-cast F1-branded car, however now the primary vary as a part of that settlement has been revealed.

The gathering will launch all through the 2025 season, with all groups aside from Ferrari and Aston Martin represented.

There will even be premium collectors’ objects launched, in addition to an F1 monitor and play set. The 1:64 fashions which have been revealed are constructed to race on the monitor units, with an F1 Dash Circuit and F1 Dash Race monitor new to the gathering.

The premium fashions will likely be fabricated from metallic and are nearer replicas of the automobiles seen on F1 circuits all over the world, together with Pirelli tyres and driver numbers.

“It’s implausible to see the Sizzling Wheels Formulation 1 assortment start to hit the cabinets all over the world,” Formulation 1 chief business officer, Emily Prazer, mentioned.

“We need to drive our followers’ ardour for racing, and these beautifully and intricately designed automobiles will permit them to expertise the drama and pleasure of Formulation 1 within the palm of their arms at house.”

As a part of the settlement, Mattel will even have a presence at quite a few F1 races in 2025 with particular activations and retail alternatives for followers on the circuit.

“The spirited response from followers all over the world following our Sizzling Wheels and Formulation 1 announcement has been thrilling,” mentioned Roberto Stanichi, govt vp of Sizzling Wheels.

“The subsequent section of the partnership is all about giving followers the merchandise and experiences that carry the worlds of Sizzling Wheels and F1 collectively in a manner that has by no means been accomplished earlier than, and we’re simply getting began.”

Autosport understands Ferrari and Aston Martin are usually not included within the assortment resulting from ongoing agreements the 2 groups have with different mannequin automobile producers.

Diecast fashions have lengthy been a favorite of F1 collectors, however the Sizzling Wheels deal will even purpose to draw the rising variety of younger followers who would need to play with the scaled down duplicate of their favorite driver’s automobile.

The gathering is listed as out there for pre-order by way of the Mattel web site with every automobile costing $8.