Williams Racing has introduced a brand new licensing partnership with premium cyclewear model Pedal Mafia, bringing the crew’s championship-winning heritage from 4 wheels to 2.
The preliminary assortment options two distinctive choices – one in Williams Heritage navy blue and a second in white impressed by the race fits worn by Alex Albon and Franco Colapinto this season. Each embrace Williams’ signature crimson keyline which adorns this yr’s FW46 and was an iconic livery component of Championship-winning vehicles within the Nineteen Nineties.
The tie-up was established after Williams crew boss James Vowles and Pedal Mafia founder Jay Barron fashioned a robust friendship out biking. Vowles has began a cycle membership at Williams, which means followers will be capable to put on the identical Pedal Mafia attire because the Grove-based crew.
And it builds on a raft of latest licensing partnerships introduced to date this yr as Williams continues to strengthen on and off observe in pursuit of future championship success. Pedal Mafia follows Abercrombie & Fitch, SunGod, Coachbuilt Whisky and HalfScale Automobiles in becoming a member of forces with the crew.
Commenting on their new associate, Williams‘ Merchandise and Lucensing Director Luke Timmins famous: “It’s nice to welcome Pedal Mafia to our rising roster of licensing companions, giving our passionate followers the prospect to indicate their help in first-class biking package when out on the street.”
Reflecting on the newly-created partnership, Pedal Mafia’s founder Jay Barron famous: “Pedal Mafia was constructed up on the relationships and tales we create on the street and this partnership is the essence of that.
“James and I bonded by means of our ardour for biking and I’m delighted we’re bringing our two organisations collectively to supply Williams followers who share that love of biking with premium package which pays homage to the crew’s wealthy heritage and daring ambition.”
