Forward of the upcoming season, Mercedes and their new companion, Adidas have unveiled their first assortment, marking the start of an multi-year collaboration.
Forward of the upcoming F1 season, Adidas introduced a multi-year partnership with the Mercedes, with the collaboration representing a major second in adidas’ historical past because it enters the head of motorsport.
All through the 2025 season and past, adidas and the Mercedes will create an entire vary of attire, footwear and equipment for your complete workforce and its fanbase.
The partnership will see Adidas design workforce package that can be specifically constructed for the person wants of every member’s position and made obtainable to followers as nicely. The partnership may also embrace attire, footwear and equipment created and designed particularly for supporters of the workforce and its drivers. A number of restricted version drops are additionally deliberate all year long.
Reflecting on the brand new partnership, George Russell stated: “It’s unbelievable for us as a workforce to work with a model like adidas that actually understands what it’s wish to function on the highest ranges in sport.
“Their information, experience and a spotlight to element is one thing that’s solely going to learn us as a workforce and hopefully give us a bonus as we got down to struggle for race wins and championships, each this season and past.”
Talking of the partnership with Adidas, Andrea Kimi Antonelli added: “We’re vastly excited to work with adidas as a workforce, and personally, as I sit up for my first season in F1, it feels much more particular and I’m so glad to be working with a companion who really understands the athlete’s mindset.
“The primary time I wore the brand new package with my teammates is a second I’ll bear in mind ceaselessly, and I can’t wait to look out into the stands and see the followers sporting it too.”
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The brand new adidas x Mercedes-AMG PETRONAS F1 footwear vary guarantees efficiency, while offering a novel look with our Staff colourways 🎨
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— Mercedes-AMG PETRONAS F1 Staff (@MercedesAMGF1) February 23, 2025
Commenting on the brand new collaboration with Mercedes, Bianca Mast, Product Lead at adidas, stated: “The gathering is the end result of laborious work and dedication from our creation groups to ship a set that helps the sporting efficiency of the entire workforce in every little thing they do and can be one which followers can proudly put on each on the streets and within the stands at races.
“We imagine sport is for everybody, at each degree, and motorsport isn’t any totally different. Along with the Mercedes-AMG PETRONAS F1 Staff, the prospect of bringing the head of motorsports to a brand new viewers is a one that actually excites us – and we will’t wait to see the well-known three stripes within the paddock this season.”
