Forward of the seventy fifth season of Components One, the game has introduced the departure of 1 of its world companions, Rolex which might be changed by one other luxurious watch model, TAG Heuer.
Components One has confirmed that the Swiss luxurious watch model, TAG Heuer, will make its return to the game as its official timekeeper, changing Rolex.
TAG Heuer was the primary luxurious model to have its emblem seem on a Components 1 automobile in 1969, the primary to sponsor a group in 1971 and, with 230 wins, 595 podiums, 8,882 factors, 11 World Constructors’ Championships, 14 World Drivers’ Championships to its identify via its associations with groups.
The model’s relationship with present Components 1 groups started in 1971 when Ferrari wanted a timing system for his or her new check observe, Fiorano in Italy, for which they selected Heuer, as the corporate was recognized on the time.
The connection ran till 1979, earlier than Heuer continued with a partnership with McLaren in 1985, which might go on to be one of many longest in Components 1 historical past, throughout which period Ayrton Senna, Mika Häkkinen, and Lewis Hamilton all raced for the group. The connection got here to an finish after 30 years of collaboration and a yr later, in 2016, TAG Heuer partnered with Pink Bull.
The partnership will see TAG Heuer get pleasure from a major presence each on and off the observe, via trackside branding, Fan Zone and Paddock Membership activations.
They are saying you may’t flip again time. However we simply did.
From the golden age of racing to the cutting-edge circuits of at present, TAG Heuer has performed an integral half on this planet of motorsport, embodying precision and an unwavering dedication to excellence. The primary watch model to… pic.twitter.com/xVWJJKt09o
— TAG Heuer (@TAGHeuer) January 6, 2025
Talking of the announcement, Components One’s President and CEO Stefano Domenicali added: “I’m delighted to welcome TAG Heuer because the Official Timekeeper of Components 1 as they begin the following stage of their lengthy historical past in our sport.
“With their concentrate on innovation, accuracy and excellence, they’re a pure associate, and I’m excited to see how our intertwining heritage can inform new tales for the longer term as we have fun our seventy fifth yr.”
Reflecting on the partnership, Antoine Pin, who serves because the CEO of TAG Heuer, stated: “In a sport outlined by psychological resilience, bodily energy, technique, innovation and efficiency it’s only pure for TAG Heuer to be on the very coronary heart of Components 1 as Official Timekeeper
“With many years of historical past in F1 connecting us to essentially the most profitable drivers and groups of all time, we’re honoured and privileged to be the identify related to the very factor that defines the winner: time.
“As Components 1 and their distinctive group proceed to construct on the superb work that has been carried out to create one of many best properties in sport, we’re excited to be a part of the journey and create new tales to complement TAG Heuer.”
